“Most business owners have to spend too much time working ‘in’ their business to spend enough time working ‘on’ their business to improve its growth and long term success.” – The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
Based on responses from local business and community leaders, two primary needs of small business are to generate additional revenue and lower operating costs, both of which directly impact cash flow. We provide Business Development (BD) and Business Process Management (BPM) expertise in the region to help small businesses and non-profit organizations accomplish these goals.
We would like to focus attention on a particular business service which we are offering.
We believe that every small business and non-profit organization needs an online digital presence in order to effectively compete in today’s business climate and openly communicate with current and potential customers.
We recommend using the Internet as a foundation for business development. Central in our concept is a business website. The website can be inexpensive and very basic providing essential information about the company, its products and services, and contact info or a website of varying degrees of complexity and cost up to and including Ecommerce and secured transactions but a website is important to the success and growth of all businesses today.
With the company website as the foundation of the business’s electronic presence, we then integrate varying levels of social media as the primary avenue for driving traffic to the company website. A company account on Facebook, Twitter, LinkedIn, or a host of other social media networks can provide the visibility needed to generate new business.
Our integrated digital marketing strategy focuses on providing relevant content to engage business prospects. This active collaboration of shared interests provides numerous benefits. Connections (friends) develop a relationship with businesses by following and commenting on the company’s social media posts.
Although complicated and constantly changing, algorithms for search engine rankings and social media news feed postings have known variables which can be leveraged to market the company to larger and larger audiences of customer prospects.
Other advantages of utilizing social media for businesses include improved customer service and competitive research and analysis. Posting relevant content and engaging prospective customers, strategic partners, and business alliances will enable organizations to develop sustainable relationships which will drive business growth.
An overview of “How to sustain a Interactive Digital Marketing Plan” is highlighted below:
- Plan specific goals and objectives which are realistic
- Post content on things that your target audience would be interested in.
- Ask yourself what organizational initiatives your organization wants to achieve in the next 3-12 months and how digital media can help you achieve them.
- Consider which digital channels upon which you want to establish a strategic presence. Then maximize the different functionality of each channel to measure and achieve your goals.
Contact Georgia Business Intelligence, LLC. today to setup a free consultation session